Purdue Pharma

After early opioid lawsuit against Purdue Pharma, competitors ramped up marketing

BY: - October 18, 2023

For some pharmaceutical companies, a 2007 Kentucky lawsuit against Purdue Pharma for its role in the opioid crisis appeared to be less of a warning than a business opportunity.  That’s according to a recently published University of Washington study that found prescription opioid companies competing with Purdue, the maker of OxyContin, increased marketing efforts after […]